Strategic Intellectual Property Protection in Franchise Systems

Discussion examines recent uses of non-traditional intellectual property in franchise businesses and other businesses, as well as the different legal routes available for protecting this intellectual property, including trademarks, trade dress, copyrights, patents, and trade secrets. Non-traditional intellectual property rights are examined first from a U.S. perspective and then from an international perspective.

Other Speaker:

Naser Baseer, Starbucks Coffee Company; Paul Jones, Jones & Co.