Launching a New Product or Product Line? Legal Strategies to Maximize Opportunity and Minimize Risk

Stephen Hall, an attorney in Bradley’s Huntsville Office, discusses the legal issues related to launching a new product or product line, including software-based products. This presentation will address and discuss:

• Legal issues surrounding the original development
• Evaluation of competitor intellectual property
• Evaluation of different protection options for newly-developed products
• Tips for naming, and branding the new product