Navigating the Compliance Risks of Social Media

Social media allows financial services institutions to engage directly with consumers to provide information on products and services that the consumer may find interesting and to resolve consumer issues in real time. Forward-thinking institutions are able to effectively utilize social media as a driving force for business generation and customer retention. But social media also comes with a great deal of compliance risk for financial institutions. This presentation will discuss some of the main compliance risks associated with the way financial institutions use social media and offer valuable insights on ways to mitigate those risks.