When Big Data Discriminates: How to Avoid Legal Pitfalls in Online Marketing

The proliferation of data collection involving practically every aspect of our lives is allowing unprecedented abilities for advertisers to custom-tailor their messaging or market to increasingly smaller targeted segments. This is not always a good thing, and if not done properly it can run afoul of the law. Facebook was recently sued for allowing ads for housing to be served in ways that excluded some protected classes from even seeing the ads.  

This session will cover the Facebook case and its implications, including a related HUD investigation, and how these developments could implicate companies when they leverage online marketing.  Beyond that, we’ll delve into the future of big data analytics and machine learning which raises even more complexities as the logic of how decisions are made may be an unknown black box. We’ll discuss how to navigate this landscape to best protect your company.

For more information, view the event agenda.