Since the coronavirus pandemic began, the volume of counterfeit goods produced by Chinese manufacturers appears to be on the rise again. While counterfeit goods have been a challenge that online retailers have been fighting for years, the risk has become greater in the COVID-19 era when more consumers are turning to online shopping. Counterfeit goods result in lost revenue and reputational harm to retailers. More than ever, companies need to monitor for counterfeit goods to protect their brand integrity.
In view of this threat, this webinar will discuss the following practical tools companies can use to protect patented products and related brands:
- Using the Amazon Neutral Patent Evaluation Procedure to remove counterfeit products
- Using the Amazon Brand Registry to remove counterfeit trademarked goods
- Recording registered trademarks with U.S. Customs and Border Protection