Social media allows financial institutions to engage directly with consumers to provide information on products and services and resolve consumer issues in real time. Forward-thinking institutions are effectively using social media as a driving force for business generation and customer retention. It is critical for banks to understand and manage the complex regulations surrounding social media to mitigate a variety of risks. This session will explore how financial institutions incorporate social media into their business and manage customer communications through social media. Learn about compliance, reputational, operational and legal issues surrounding the use of social media and ways to mitigate those risks.
Attendees will learn:
- The ways financial institutions are using social media;
- Key risks associated with social media; and
- Practical advice for managing the risks related to social media use by financial institutions.
For more information on this webinar, visit the Consumers Bankers Association website.