Launching a New Product or Product Line? Legal Strategies to Maximize Opportunity and Minimize Risk

Archery Trade Association



Wednesday, January 06, 2016

Kentucky Exposition Center
937 Phillips Ln
Louisville, KY 40209

Bradley attorney Stephen Hall discusses the legal issues related to launching a new product or product line in the hunting industry. The discussion with include legal issues surrounding the original development, evaluation of competitor intellectual property, evaluation of different protection options for newly-developed products, and tips for naming, and branding the new product.

For more information, visit the Archery Trade Association website.