Rebranding Franchise Networks

Joint Conference of the International Bar Association and the International Franchise Association

Refreshing a franchise’s brand can make good business sense, but it comes at a cost. Who typically bears these costs and
at what price to franchise relationships? How are rebranding programs managed internationally? Does the integration of
acquired franchise systems raise particular issues?

When and Where:
May 18-19, 2010
JW Marriott
Washington, DC

Ted Pearce

Other Speakers:
Rocio Belda
John Chambers