The 2013 Bradley Arant Boult Cummings LLP Holiday Card won the first place award for the 2014 Legal Marketing Association’s (LMA) Your Honor Awards in the Holiday Card category. The Firm’s Chief Business Development & Marketing Officer, Maggie Watkins, accepted the award at the 2014 LMA Annual Conference in Orlando, Florida.
The firm’s 2013 Holiday Card distinctly stood out from most e-cards in the legal industry because of its multiple interactive components. The card begins with a briefcase which opens to reveal a moving train set and spinning record player, playing the lively music of the Bradley Arant Boult Cummings House Band. The briefcase also features pockets with interactive elements: a file folder detailing the philanthropic activities of The Bradley Arant Boult Cummings Foundation, a recipe booklet highlighting the firm’s favorite holiday flavors, and a map of each office’s favorite local restaurants and attractions. From the entire firm’s creative involvement in the card, to the card’s warm opening message capturing the spirit of working together, the card highlights the firm’s most important investment: its people and surrounding communities.
“We congratulate the Business Development & Marketing Committee and team for creating a wonderful and well-received holiday card,” said Firm Chairman Beau Grenier.
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