Bradley Arant Boult Cummings Recognized as a Leading Firm in the BTI Brand Elite 2015


Bradley Arant Boult Cummings has been recognized by corporate counsel as a Leading Brand Builder in the BTI Brand Elite 2015: Client Perceptions of the Best-Branded Law Firms. The firm is one of only 69 firms out of the 650 law firms serving large clients that are recognized as having outstanding upward trajectory in adding value to the client experience.

BTI Consulting Group’s newest research delves into why clients hire and recommend law firms, not the service, size, or location of the law firm. BTI’s research is based solely on in-depth interviews with 648 corporate counsel at the Fortune 1000 and the world’s largest and most influential companies.

“Value—not low rates—is how leading law firms stand out with General Counsel,” said Michael B. Rynowecer, President of The BTI Consulting Group, in an article on Benzinga. “Law firms able to deliver value make their fees—no matter how high—feel like a deal to the client.”

Read more about the BTI Brand Elite 2015.