Bradley Arant Boult Cummings LLP is pleased to announce that its external website has been relaunched with a new design that reflects the firm’s overall rebranding initiative that included shortening its name to “Bradley.” The firm’s site address has changed to www.bradley.com.
“Our overarching goal in this rebranding process was to fuse our history, core values and outstanding culture, while remaining true to the principles of integrity and innovation that have guided us since the firm was founded in 1870,” said Bradley Chairman of the Board and Managing Partner Beau Grenier. “The business of law is undergoing the most momentous shift I have ever seen, and it is imperative for Bradley to remain ahead of the curve for the benefit of our clients. Our new website is just one of the ways in which we are moving the needle.”
The firm’s website is undoubtedly one of the most convenient and valuable channels for disseminating information. Bradley used the redesign as an opportunity to reorganize content and, in turn, to more prominently highlight and celebrate client successes, attorney capabilities, the firm’s national reach, and original thought leadership. The new www.bradley.com is a more effective resource for clients, prospective clients, recruits, and even media.
“We are finding that our clients are not only expecting us to be more technologically savvy but are demanding it. We also recognize that our prospective clients assess the firm’s website when considering hiring outside counsel. We invested considerably into giving our website a complete update with a modern, contemporary design, including establishing a new URL – www.bradley.com – and adding new features, such as enhanced content and search functionality, streamlined navigation, and ease of access to original thought leadership pieces by Bradley’s attorneys, such as blogs and client alerts. We also completely redesigned the site to give it a fresher look that more clearly expresses our unique culture, values and approach to client service,” said Brian O’Dell, the firm’s Marketing Partner. “By investing in our technology, we are showing our clients and the business community that we are committed to the ongoing delivery of high quality legal services.”
Contact: Vivian Hood