Bradley attorney Tiffany deGruy was quoted in ALM's Marketing the Law Firm on how women’s initiatives create opportunities and benefits for law firms. One of the most significant things that law firms can do is to adopt women’s initiatives that provide a means for women lawyers to support one another within the firm and deliver a commitment to the advancement and understanding of the unique issues that women lawyers face.
“The Winn Initiative was formed as a reflection of Bradley’s commitment to strong gender diversity, in our management as well as in our associate classes and partner promotions,” explained DeGruy. “The heart of our program has always been focused on mentoring and increasing our attorneys’ development in their practices. As Bradley has increased its footprint, we have added Winn liaisons in each of our nine offices. We instituted a quarterly newsletter to help encourage growth; celebrate achievements; maintain a strong sense of team; and share recent client successes, career achievements, community/pro bono activities, personal announcements or milestones, and reading or podcast recommendations. We also created a Winn library filled with resources to help grow our practices.”
DeGruy also values the impact of the Winn Initiative on those outside the firm -- “Our clients and recruits appreciate the firm’s support of the Winn Initiative. Many of the female recruits cite the Winn Initiative as an important reason for their decision to join the firm. The Winn Initiative also hosts client events where we have an opportunity to interact with many of our female clients. Feedback from clients whom attend those events has been extremely positive.”
In reflecting on the impact of the culture at the firm, DeGruy explained, “I am most proud of our women, the connection we share, the support fostered by the firm and the culture we have created. Not only do we have initiatives that focus on boosting professional skills, leadership, mentoring and business development, we also support one other. For example, when our women return from family leave, we support them by delivering dinner to them during the transition back to the office. We also focus on developing policies such as the milk stork program which makes it easier for nursing moms to travel for business, and our recent addition of fertility and adoption benefits for the Bradley family.”
The complete article appeared in the December 2018 issue of ALM's Marketing the Law Firm.