The F.T.C. Proposes New Guidance on “Green” Claims

Environmental Update

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The U.S. Federal Trade Commission, which regulates aspects of advertising and deceptive claims, has requested comments on newly proposed changes to its “Green Book.” The Green Book is a guide published by the FTC describing the FTC’s position on various types of claims that products and services are environmentally friendly. Although the Green Book does not have the force of law, it dictates the FTC’s policy in terms of enforcement. It is intended to address the widespread use of vague and non-standardized claims that goods and services are environmentally friendly. The new guidance could have a profound effect on many green claims currently in the marketplace.

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