Now that Apple’s iPhone has become its biggest source of profits, the company has shown its willingness to defend its smartphone technology in the courtroom. Analysts estimate that in the smartphone industry alone, as much as $20 billion was spent on patent litigation and patent purchases in the last two years. As the patent battles between Apple and Samsung have begun to play themselves out, the world has been forced to take notice and it does not like what it has seen. Major media outlets, such as The New York Times and Forbes, are calling for patent reform. In the wake of all the attention on smartphone patents, a new and more subtle war is being waged – trademark warfare.
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