Navigating Social Media and Advertising Challenges

Particularly for retail mortgage loan originators, social media is providing to be a challenging and difficult area to navigate. The “upside” of social media is clear, in that applications such as Facebook and Twitter instance access to a significant number of potential customers in a manner of advertisement that is minimally invasive. On the other hand, financial institutions such as banks and non-depository mortgage companies must be mindful that electronic advertising does not alleviate any of the compliance obligations that must be met with any advertising program.

Read the complete article, “Navigating Social Media and Advertising Challenges” on Mortgage Compliance Magazine.