Data Privacy Laws Targeting Biometric and Geolocation Technologies

Technology and the use of smartphones have created a world of anywhere, anytime convenience. Customers now demand the ability to make transactions on the go and expect to use geolocation data, or information about their specific location, to improve their experience. Mobile applications often use geolocation, and customers often rely on geolocation to obtain basic services from those apps, including receiving turn-by-turn directions, checking the weather, locating the nearest brick-and-mortar storefront, identifying the closest ATM, or receiving customer-specific advertising or deals offered by nearby retail and restaurant locations.

Republished with permission. The complete article first appeared in the Winter 2017-2018 issue of The Business Lawyer. (login required)