As if retailers did not have enough worries during the coronavirus pandemic already, the threat of counterfeit goods produced by (often Chinese) manufacturers appears to be on the rise again.
Unfortunately, counterfeit goods include personal protective equipment needed by health care workers. Indeed, in February alone, Chinese authorities seized over 31 million counterfeit respirator masks that were improperly marked as inspected and approved by the National Institute for Occupational Safety and Health.
Moreover, counterfeiters of non-PPE goods, who stopped production during the height of the coronavirus impact in China, now appear to be resuming production and offering their goods online — just when U.S. businesses are relying on online sales more than ever due to social distancing measures aimed to prevent the spread of the virus. In view of this threat, here are some tips on how to economically protect your brands and patented products.