Alex Purvis is a policyholder insurance coverage lawyer with a unique background in trial and insurance practice. He has the skill to negotiate claims efficiently before a serious dispute coupled with real courtroom experience to take a case through trial or appeal when needed. Alex already has two successful lead counsel trial results in 2025, including a more than $12 million judgment after a jury trial on a builder’s risk dispute in Georgia.
Alex’s insurance experience in representing commercial policyholders is broad, including first- and third-party issues and disputes based in jurisdictions around the country. Some examples of current and recent matters in the past three years include:
Lead counsel in trial verdict in federal court in Georgia for Arizona solar energy company arising under builder’s risk policy
Lead counsel for Kentucky hotel group on one of the few successful COVID-19 business interruption claims under unique first-party property policy’s crisis event coverage
Lead trial counsel for one of the country’s largest banks in a trust dispute, including related third-party and independent counsel issues under professional liability policy
Lead coverage counsel in 10-year dispute for Georgia poultry producer relating to duty to defend and settlement allocation issues arising out of serious complex farming cases based in East Texas
Claim pursuit counsel for private equity group on reps and warranties claim arising out of purchase of national horse trailer business and related transaction misrepresentations and losses
Lead coverage litigation counsel in South Carolina for Texas joint venture for claims under protective loss policy arising out of underlying design professional allegations
Cyber claim counsel for bank facing putative class action and challenging first- and third-party claims issues
Lead coverage counsel for owners and contractors on large commercial losses arising out of hurricanes on the Gulf Coast
Indemnity demand and additional insured management counsel for southeastern trucking company
Outside coverage counsel (underwriting counsel and claims advice and dispute resolution) for multiple Fortune 500 companies based around the country
Even though he lives with his family in Mississippi, Alex has a national coverage practice. He works hard to provide a unique return on investment by providing the highest quality legal work at rates commensurate with the firm’s location in smaller markets.
Alex also stays focused on his client’s big picture goals, using his experience across the insurance industry and recognizing that a win after scorched-earth litigation may not always be the best result. Alex knows there are other factors in play, including the cost of dispute resolution and the impact on business relationships that may need to last beyond a particular dispute. As an example, he often works closely with his client’s broker, recognizing the delicate relationships in play between the commercial policyholder, the professional intermediary, and the larger insurance market. Sometimes, coverage disputes are reasonable business disagreements between parties acting in good faith to find a solution, and Alex tries to start most disputes with that assumption. If it becomes apparent that an insurer is taking a different approach, he has the experience to bring them back to the table or to recover in a courtroom.
Alex is a Fellow in the American College of Coverage Counsel (ACCC), an invitation-only association of the top policyholder and carrier side coverage counsel in the country. He has been consistently ranked in Chambers USA and The Best Lawyers in America.
Finally, Alex is proud to be a partner at Bradley and works closely with his teammates across the firm’s platform to staff matters effectively and efficiently for his clients. Consistent with his coverage practice, Bradley is full of lawyers that choose to live in the Southeast while maintaining a national practice competitive with firms from larger markets.
Listed in Chambers USA, Litigation: General Commercial, 2019-2025 Listed in The Best Lawyers in America® Insurance Law, 2016-2025 Product Liability Litigation – Defendants, 2016-2025 Personal Injury Litigation – Defendants, 2018-2025 Listed in Mid-South Super Lawyers, "Rising Stars," Insurance Coverage, 2010, 2012-2016 Listed in Portico Jackson magazine, "Portico 10," 2014 Martindale-Hubbell® AV Preeminent Rated Listed in Benchmark Litigation "Future Star," Mississippi, 2016-2021 "Litigation Star", 2023-2024 Listed in Mississippi Business Journal "Leader in Law," 2015 Top 50 under 40, 2015 Young Lawyers Division of the Mississippi Bar, Fellow American College of Coverage Counsel, Fellow Bolton v. John Lee, P.A., -- So. 3d --, No. 2020-CA-00344-COA, 2023 WL 140980 (Miss. Ct. App. Jan. 10, 2023) Successfully defended an order dismissing various claims against a bank, claims that arose out of a depositor’s criminal misconduct. Significantly, the court held that federal regulations regarding Suspicious Activity Reports do not create a private right of action. Adams v. Energizer Holdings, Inc., et al., WL 1791373 (S.D. Miss. April 19, 2013) Obtained 12(b)(6) dismissal for Energizer Holdings, Inc., Energizer Battery Manufacturing, Inc., and Energizer Battery, Inc. in products liability action seeking compensatory and punitive damages for alleged injuries sustained by individual after handling allegedly defective batteries. Conwill v. Marsh & McLennan Co., Inc., 2010 WL 2400423 (S.D. Miss. June 11, 2010) Obtained summary judgment for Marsh USA, Inc. and Marsh & McLennan Companies, Inc. against a $5.2 million claim arising from Hurricane Katrina. Delta & Pine Land Co. v. Nationwide Ins., 520 F.3d 395 (5th Cir. 2008) Reversal by Fifth Circuit in third-party coverage dispute arising under CGL policy for seed manufacturer. Great American Insurance Company of New York v. Lowry Development, LLC, 2007 WL 4268776 (S.D. Miss. 2007) Key spoliation ruling in coverage dispute arising out of Hurricane Katrina. Great American Insurance Company of New York v. Lowry Development, LLC, 576 F.3d 251 (5th Cir. 2009) Successfully represented Great American Insurance Company in its appeal to the Fifth Circuit Court of Appeals from an adverse jury verdict in an insurance coverage dispute. The Fifth Circuit reversed the district court’s denial of summary judgment, finding no wind coverage for the destruction of a condominium complex in Hurricane Katrina. National Casualty Co. v. Franklin County, Miss., 2010 WL 1780197 (S.D. Miss. April 29, 2010) Obtained 12(b)(6) dismissal for Franklin County and the Franklin County Board of Supervisors of insurance company’s action seeking declaratory judgment that it had no duty to defend or indemnify Franklin County against a lawsuit under a law enforcement liability policy. The underlying lawsuit alleged violations of 28 U.S.C. §§ 1981, 1983, and 1985(3) and arose out of alleged actions and omissions of the Franklin County Sheriff’s Department in the 1960s. Nichols v. Cooper Tire & Rubber Co., 2007 WL 2475934 (N.D. Miss. 2007) Improper joinder removal opinion in products liability action.
