Bradley’s Intellectual Property Practice Group offers a leading domestic and international trademark prosecution and portfolio management practice. Our business-oriented attorneys partner with clients to build and protect critical market share through their distinctive brand indicators.

We collaborate with our clients to gain a deep understanding of their business and design strategies to proactively improve the strength and value of their marks. Our law firm works closely with marketing personnel and management to develop and manage a comprehensive portfolio of trademarks, trade dress, and product configurations, and assists with the selection and adoption process. Our trademark work includes conducting screening searches and full searches, as well as preparing freedom-to-use opinions. We also conduct periodic reviews of trademark portfolios, culling out marks no longer in use to reduce costs and focusing on new marks early so they are protected in relevant markets.

When it is necessary to defend our clients’ intellectual property rights, we litigate the entire spectrum of trademark-related matters, including Opposition Proceedings and Cancellation Proceedings at the Trademark Trial and Appeal Board. Our IP litigators have extensive experience in court and administrative forums, and a demonstrated track record of success.

Our trademarks practice is active in the United States and throughout the world, with experience in international Madrid Protocol filings and a network of foreign counsel to provide guidance and assistance. We help clients obtain and maintain trademarks in major international markets such as Australia, Canada, Denmark, France, Germany, Israel, Italy, Japan, Mexico, Spain, and the United Kingdom, as well as less-common jurisdictions such as Albania, Costa Rica, Iceland, India, Malaysia, Malta, Thailand, Turkey, Venezuela, and Vietnam.

Bradley’s trademark practice has been recognized with numerous accolades, including a number of attorneys named in the Intellectual Property and Information Technology sections of the Best Lawyers in America®. We also have multiple attorneys who are members of the prestigious American Law Institute, serve on the editorial board of The Trademark Reporter,® and have served on the Alabama Model Trademark Act Committee.